Marketing And Art Shows
The best way to start marketing yourself is to do an art show. Get your collection together by selecting your best works, and be open to letting others tell you what they like. You might also join artist groups. I joined a co op gallery in town and also another large artist group. This exposes you to all the possibilities of showing and marketing
your work. Many of these groups have venues where they display in banks,hospitals, colleges, etc. They also have juried shows you can enter.
Marketing requires you have to keep your ears open and your brain tuned to possibilities. If you have a hunch follow it up.I can't tell you how many times that has paid off. There is a playhouse close to us and wondered if I could show my art fantasy collection in their lobby. I called the person in charge and they said "Oh! how great, I needed to find someone to fill an opening we have and an art fantasy collection would be perfect". Bingo!
Get out there and share your delight in what you're doing with wax. You will be surprised at the warm reception you will receive. I know some artists are too shy to promote
themselves but I think if you truly are having fun doing this, sharing in your joy will be easy and also attractive to others.
Art Classes
Because there is such a short learning curve it is very possible you, like myself, will be out teaching classes in short order.
For beginners there is a video series you can order. We also have a lot of short snippets online for you to take a look at as well. Remember, I just jumped in without thinking when someone asked me if I taught and said "yes!". Saying yes is a good habit to get into. You can go far on those three letters.
I usually do a three hour workshop where I try to cover as much ground as possible. I put my track shoes on and get them to try a lot of different techniques and give them confidence so they can proceed on their own. Once someone has some momentum going they can carry on quite well on their own.
Because my classes have been quite large, when they are over and folks want to get supplies it has been real handy for my wife Muriel to come along to help me out. This works well when we have traveled to Arizona in the winter as marketing of these classes has been a lot of fun for us to do together. These classes have helped out on covering our travel expenses as well.
The two of us at an artist banquet. Art marketing is a good activity as it has given both of us an active social life. Another great venue is to give demos to different groups. Here I am doing one for a collage society in town. Out of that I will have class members sign up for classes. You can also go to all of the luncheon groups like Rotary, etc. as they always need speakers. 
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